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Wednesday, April 19, 2006 

Dave the Chameleon: It might be true, but it's not the way to lead a campaign.


Hold the front page! Political party in nasty, personal campaign shock! The attiude of the Daily Telegraph in particular seems rather odd, considering the way down the years that they've led and supported nasty campaigns by the Tories, to now be accusing Blair of resorting to "cartoon jibes". It's even stranger when you consider Cameron's spectacular "Punch and Judy" style attack on Brown in his budget reply, which showed just what a hypocrite he is.

All the fuss is about Labour's local election broadcast which was shown on TV last night and which can be seen here. Featuring a cute computer generated chameleon called Dave, who wears a boater hat to signify his years at Eton and Oxford, then pictured sipping champagne and chatting on a phone while in a stretch limo to signify his years in PR, it's certainly amusing. What's more, the main point, which is that David Cameron changes his message to whoever he's speaking to, and backed up with a document which shows Dave's supposed "flip-flops", is actually factual for a change. The Conservatives at the moment don't really have any fleshed-out policies, although "Dave" is still settling down to be fair.

But what's the real point of the whole thing, other than as something which is only going to appeal to those already fully-signed up Labour supporters? There's not a single policy mention in it; it doesn't even bother to set out why Labour would be better than Dave the Chameleon. All it shows is that Labour are clutching at straws, finding it preferable to show how clever their marketing people are and how they can point out what is obvious to most people, rather than actually saying how they're going to improve the councils which their candidates are fighting to get on or stay on. Which is perhaps just as well, because the only thing they ever seem able to come up with is "err, we're not the BNP!"
Perhaps the best riposte is over on Beau Bo D'Or:


Not that the Conservatives themselves have any better ideas of how to run a campaign. Their meaningless slogan of the week is "vote blue, go green", which is remarkably similar in its vacuousness to "forward, not back!" and if you "value it, vote for it!" although it doesn't approach the head-smackingly bad "are you thinking what we're thinking?". Answer: if I was, I'd seriously consider putting a bullet through my brain.

Oh, and Sir Menzies Campbell has sold his Jaguar. Perhaps I need that bullet after all.

And anyway, unless Blair goes, don't vote Labour.

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