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Friday, April 11, 2008 

Churning, innit.

Do the "journalists" that bang out this complete and utter shit believe it themselves?

A TEENAGER called directory inquiries to book a taxi but ended up having a cabinet delivered – because she asked for a “cab, innit”.

The 19-year-old Londoner wanted a taxi to take her from her home to Bristol airport, and first asked for the number using the Cockney rhyming slang “Joe Baxi”.

When the baffled operator told her she could not find anyone listed by that name, the teen snapped back: “It ain’t a person, it’s a cab, innit.”

The operator then found the nearest cabinet shop, Displaysense, and put the girl through.

She then spoke to an equally bemused saleswoman and eventually fumed: “Look love, how hard is it? All I want is your cheapest cab, innit.

I need it for 10am. How much is it?”

The sales adviser said it would be £180 and the girl gave her address and paid with a credit card.


As anyone with more than 10 braincells will have realised, this is a PR puff piece turned into "news" by the Metro, Daily Mail and Ananova, while the above was in the Scum. It's almost believable - up until the marketing manager himself makes an appearance, ala Paul Hucker and Simon Burgess. The Churner Prize tracked down the actual press release that the hacks then constructed into a story from Displaysense's own website. 5CC called bullshit too.

Churnalism at its finest then, but most of the commenters on the Sun don't seem to have seen through it:

Bring back elocution lessons, & for those that don't know what they are, they are lessons to help one speak and pronounce words clearly and correctly eliminating all this "Ain't it" and "Ya get me" rubbish we hear everyday.


Sigh.

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