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Tuesday, July 28, 2009 

The summer holidays were here again...

The silly season, in case you haven't already noticed, has begun in earnest. Not that newspapers and news sites aren't normally stocked fully with churnalism, but it just becomes instantly more evident when there's next to no real news around.

In case then you wondering, the Wookey Hole witch is a publicity stunt. Even if they are paying the winner £50,000, that's nothing as to the free advertising they've received and will receive, especially when compared to how much it would cost to take out adverts on the same pages and same size as the stories themselves will appear. Likewise, the BBC story that "Swedes miss Capri after GPS gaffe" is almost certainly a similar piece of churnalism. It's plausible, as anyone could accidentally make a typo on their system and be guided to Carpi instead of Capri, but like the Wookey Hole story it makes for excellent publicity, even if it isn't as unbelievable as the benchmark, the "Cab, innit", girl. Not directly publicity seeking churnalism, but also designed to fill up the pages, is the Coca Cola carbonated milk launch, which is only happening in the US. Why then do we care over here? Because we haven't much choice.

Over in the Sun they don't need so much churnalism because they've bought Amy Winehouse's ex-husband's story, no doubt for a gigantic wad of cash. This is despite the fact that the newspaper on numerous occasions directly blamed Blake Fielder-Civil for Winehouse's descent into drug addiction, and which it is now handsomely profiting from, with such eye-opening exclusives as the fact that Fielder-Civil saved her from an overdose, and that she stole cocaine from Kate Moss's bag. Winehouse herself in fact claimed that Fielder-Civil saved her, as reported by the Sun at the time, except with the added aside by the paper that FC left her in hospital to go and collect another fix. Doubtless though, the Sun was merely misinformed, and reports headlined "Amy's lag hubby has no shame", "Amy and Blake back to worst", "for God's sake, get help Amy!", "Amy stop your brainrotting", and "You should be ashamed Blake" were mistakes, all now rectified thanks to a bulging cheque.

With all this in mind, the Daily Quail has set up a form where anyone can submit a post mocking a specific example of piss-poor journalism, which has this blog's full support.

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