Meet the new boss.
When the Quilliam Foundation then offers to reinvent you as an completely legitimate political commentator, why on earth wouldn't you take them up on it? After all, you already made an abortive attempt to get involved in a political party, so why not square the circle and form a new campaigning organisation almost exactly the same as the EDL, merely without the embarrassing street protests that made you so notorious and loathed? What's more, Quilliam for their part will ignore all the evidence that makes clear you're still a thug who's read a few far-right blogs and books and so knows that Islam simply must have a reformation, and instead present you as someone who merely needs "encouraging" in your "critique of Islamism". Who wouldn't sign up when a (formerly, see update below) government-funded think-tank simply decides to forget that you deliberately conflated Islamic extremism and Islam in general on innumerable occasions?
Where Hope Not Hate offers cautious optimism, I give you absolute cynicism. Because that's exactly what this hilarious move by both Robinson and Quilliam is, the height of cynicism. If Robinson had truly long been worried about the extremism lower down the ranks in the EDL, he wouldn't have joined the balaclava wearing idiots who thought it a good idea to confront the police on the night of the murder of Lee Rigby, nor would he less than a week ago have humiliated himself by attempting to intimidate one of the authors of EDL News, instead going to the abode of a completely different Gary Moon.
The reality is that the EDL had reached a dead end, as was evident with the failure of the Tower Hamlets march. Just a matter of months after Lee Rigby's murder, a crime they had long predicted and which they tried their darnedest to exploit, they couldn't even manage to equal the numbers that had marched through the borough a couple of years ago. This was despite attempting to portray the area as being under sharia law, and challenging the ban on marching through Whitechapel itself.
On a personal level, as alluded to above, Robinson had become too notorious to lead a normal life when he wasn't with his beer-swilling mates encouraging and fomenting hate. After all, what is this country coming to when the leader of a far-right organisation whose members have been convicted of countless offences can't pick his children up without getting nervous glances? Abandoning a moribund movement with the help of a counter-extremism think-tank while not renouncing a single thing you've previously said makes absolutely perfect sense.
As for that other moribund organisation, Quilliam, it makes sense for them too. Having started out promisingly, it quickly showed itself to be intolerant of criticism and more than happy to denounce Muslim organisations it decided were Islamist in nature, regardless of what others saw as a positive contribution to their local communities. Being a counter-radicalisation think-tank is also rather difficult when your raison d'etre has plunged down the political agenda; Quilliam has been pretty much reduced to commenting on Islamist movements abroad, which while a public good considering the lack of specialist knowledge elsewhere, doesn't realise justify continued public funding, if indeed they are still receiving it.
"Persuading" Robinson and Kevin Carroll to abandon their movement suits both sides. It means Robinson can join up with his even more extreme pals in America, as now seems likely, his baggage with the neo-Nazis among the EDL a thing of the past, while Maajid Nawaz can claim he's pulled off something that will benefit the country as a whole. In fact, he's handed legitimacy to a convicted criminal still facing further charges, and who hasn't altered his virulent views as much as looked to rebrand them. The problem they now face is that this discredits them equally, and Quilliam has a lot further to fall than Robinson does.
Slight update: Maajid Nawaz says that Quilliam hasn't received public funding since 2010, as Spinwatch suggested above. We don't know who does fund Nawaz and friends however, as despite the promises made on their website, you won't be able to find any annual reports there.