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Thursday, December 18, 2014 

An open letter to Alex Willcock, CEO of VisualDNA.

As a digital stick in the mud, one of those people who enjoys the benefits of the internet but doesn't feel the need to share his every waking moment and feeling with a bunch of strangers, it falls to me to state that the wankery expressed in your Graun advert is even by the usual standards of the guff produced by marketers and advertising agencies quite something to behold.

It's also an extraordinarily pretentious way of saying that you're going to continue sucking up people's data regardless of whether you have permission to do so or not, as your company does currently, boasting of how you can tell your customers of the "Demographics Interests Intent and Personality (DIIP) data of almost 450m people worldwide" (sic).  This is obviously a load of utter crap, but then what else is the point of businesses like yours?

Hopefully this response to your attempt to spark "discussion and debate" reaches you well. Now do everyone a favour and poke your "understanding economy" up your arse.

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