Send in the clowns.
"The army must be sent to Dover," said MP Davide Davies. "Every year this problem gets worse. Swarms of disgusting British tourists force their way into France, disrespecting our culture, our women and our language. They sing songs asking where were we during WW2, get drunk, urinate in the streets and dare each other to have sex with goats. Any benefit from the money they spend is outweighed by the carnage that follows in their wake, which we then have to pay to put right. It's a completely false economy."
The extreme right-wing newspaper Le Courrier meanwhile had its own take on the factors behind the tourist surge. "It's the benefits, stupid. The British government pays so much to feckless layabouts that they feel entitled to come over here with all their friends. Not that it is just the evil poor. The problem is exactly the same at the other end of the scale: villages in the south have been bought wholesale by the dreaded "champagne socialists", leaving nowhere for our children to live. When exactly will we start looking after our own?"
More sanguine voices have been at pains to point out France in fact plays host to relatively few British tourists, and that they mainly head through the country to other destinations. "Spain is by far the worst affected, with Marbella, Benidorm and Ibiza swamped by a mixture of social classes," commented TV host Antoine de Caunes. "We get off lightly compared to places like San Antonio, where braying trustafarians party alongside your common garden permissives, who are more than willing to give dozens of blowjobs in exchange for a single shot of Sambuca. Back in the old days we would have made a highly amusing little short film about that, complete with silly accents."
The reaction in Britain has so far been muted. Premier David Cameron declined to comment, while the Sun refused to be drawn into a slanging match. "It's the silly season, so the French media is just indulging in its only sure sellers: bigotry, xenophobia and casual racism," commented a spokesman. "We're above that sort of thing."