Because it might as well be.
In a move unprecedented since the paper changed its name from the Cockermouth Guardian, the Grauniad has announced it is about to undergo a new transformation.
"We've decided to rename the paper The Millennial", editor in chief Katharine Viner announced to a packed press conference of three interns and a dachshund. "This is not a decision we have come to lightly, obviously, and there has been some opposition, mainly from the oldsters. The fact is however that practically all our journalism is now aimed at people who imagine themselves more intelligent than they actually are, and who are also more pretentious and pompous than they admit to being, which describes millennials almost perfectly. When we aren't pumping out articles on deep frying sage leaves and how terribly dull breakfast was before shakshuka entered our national vocabulary, we find ourselves repeating over and over again how terrible it is to be young, while using the label millennial as much as we can. Journalists come into this building and instinctively ask each other, "have you millennialled your millennial millenialism yet, my good millennial millennial?" That was when I knew this change had to be made.
"Of course, we're also hoping that renaming the paper The Millennial might actually prompt some people of the extraordinarily vague age group to buy the paper. Some critics have suggested that perhaps if we hadn't decided to follow the trail blazed by Buzzfeed, Huffington Post and all those other purveyors of lowest common denominator clickbait then maybe our sales wouldn't have fallen through the floor, and that millennials are mainly entitled, spoilt bastards who expect everything to be free. To which I can only say here are 22 reasons why it's great to be a millennial, and once you've read that you can find out why Rhiannon Lucy Cosslett is anxious. Spoiler: she's afraid she's going to get seagulled."
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Amazon is selling age-restricted folding knives without checking they are safely delivered to adults, a Millennial investigation has shockingly discovered.
"This is shocking", said a Tory MP. "It is time to bring the knife sales law up to date, as clearly knives are not every day kitchen utensils, or available from practically anywhere, nor can you relatively easily sharpen say a toothbrush or piece of plastic until it's a potentially deadly weapon. I must praise the Millennial for this by no means tabloid expose."
In other news:
In this week's why the left are the real bigots: How this expelled antisemitic Labour party member is representative of everyone on the left
I agree, says Owen Jones
Every school to be freed from the dead hand of local authority control, transferred to the freedom of control from Whitehall
Every school to be freed from dead hand of Whitehall control, transferred to the freedom of control from the private sector
Every school to be closed - "No longer economically viable, each pupil to be given an iPad instead", says head of EduCORP
How we called every single aspect of the Russian intervention in Syria wrong, Western analysts in alternate universe admit
"We've decided to rename the paper The Millennial", editor in chief Katharine Viner announced to a packed press conference of three interns and a dachshund. "This is not a decision we have come to lightly, obviously, and there has been some opposition, mainly from the oldsters. The fact is however that practically all our journalism is now aimed at people who imagine themselves more intelligent than they actually are, and who are also more pretentious and pompous than they admit to being, which describes millennials almost perfectly. When we aren't pumping out articles on deep frying sage leaves and how terribly dull breakfast was before shakshuka entered our national vocabulary, we find ourselves repeating over and over again how terrible it is to be young, while using the label millennial as much as we can. Journalists come into this building and instinctively ask each other, "have you millennialled your millennial millenialism yet, my good millennial millennial?" That was when I knew this change had to be made.
"Of course, we're also hoping that renaming the paper The Millennial might actually prompt some people of the extraordinarily vague age group to buy the paper. Some critics have suggested that perhaps if we hadn't decided to follow the trail blazed by Buzzfeed, Huffington Post and all those other purveyors of lowest common denominator clickbait then maybe our sales wouldn't have fallen through the floor, and that millennials are mainly entitled, spoilt bastards who expect everything to be free. To which I can only say here are 22 reasons why it's great to be a millennial, and once you've read that you can find out why Rhiannon Lucy Cosslett is anxious. Spoiler: she's afraid she's going to get seagulled."
--
Amazon is selling age-restricted folding knives without checking they are safely delivered to adults, a Millennial investigation has shockingly discovered.
"This is shocking", said a Tory MP. "It is time to bring the knife sales law up to date, as clearly knives are not every day kitchen utensils, or available from practically anywhere, nor can you relatively easily sharpen say a toothbrush or piece of plastic until it's a potentially deadly weapon. I must praise the Millennial for this by no means tabloid expose."
In other news:
In this week's why the left are the real bigots: How this expelled antisemitic Labour party member is representative of everyone on the left
I agree, says Owen Jones
Every school to be freed from the dead hand of local authority control, transferred to the freedom of control from Whitehall
Every school to be freed from dead hand of Whitehall control, transferred to the freedom of control from the private sector
Every school to be closed - "No longer economically viable, each pupil to be given an iPad instead", says head of EduCORP
How we called every single aspect of the Russian intervention in Syria wrong, Western analysts in alternate universe admit
Labels: Grauniad, lazy blogging, mockery, stupidity
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